UV VODKA

UV Vodka partnered with Framework to launch a new line of flavored vodkas. We developed targeted videos and on-premise promotions that created engaging conversations about mixing cocktails to encourage consumers to share recipes based on its products with their friends via social media – reinvigorating interest in these new products along with existing category leaders.

ON-PREMISE POINT-OF-SALE PROMOTIONS
PRODUCT LAUNCH VIDEO

Retail has changed. Framework’s approach fuses timeless and proven product launching principles with modern, effective sales and marketing techniques.

12,000+

Social media views in the first 24 hours

POINT-OF-SALE CONCEPT & PRODUCTION
PRODUCT PROMOTION & BRAND LAUNCH
CONSUMER ENGAGEMENT MATERIALS
SEASONAL PROMOTIONAL VIDEO