Saint John’s Prep

Framework kicked off the project with Saint John’s Prep staff, student, alumnae, and parent interviews to uncover the school’s underlying identity, pinpointing the specific elements that set Saint John’s Prep apart from other schools. Messaging efforts culminated in a new tagline and campaign: “Beyond Ordinary.” We also designed the school’s new fully responsive website, where parents and students can research the school from any device with clear, recruitment-driven calls to action.