We are committed to helping our clients achieve strategic goals through hard work, determination, and the right solutions for your business.

An agency with a
28-year proven history.

AGENCY PROFILE

Broad in our client diversity and agency capabilities, Framework (formerly Johnson Group) provides a wide array of services for our clients. Operating locally, regionally, nationally, and internationally, our professional executive team brings over 100 years of combined experience and can guide you through each of the directives your project requires.

BRAND EXPERIENCE

Framework develops simple, smart solutions for world-class organizations. From food and beverage to educational and government institutions, health care, professional services, retail brands, and manufacturing we’ve worked with clients in every industry.

  • Abbott Northwestern
  • APH
  • Arvig
  • Avon Plastics
  • Bemidji State University
  • CentraCare Health
  • CHI St. Gabriel’s Health
  • Coldspring
  • Connexus Energy
  • Grizzly’s
  • Hamline University
  • Liberty Bank
  • Luther Saint Cloud Honda
  • Metro Bus
  • Milwaukee Burger Company
  • State of Minnesota
  • PCI
  • Perpich Center for Arts Education
  • Phillips Distilling
  • Porta-Dock
  • Ramsey County
  • Rochester Community and Technical College
  • Saint John’s Prep
  • Stearns County
  • Stearns Electric
  • University of Minnesota
  • Viking Coca-Cola
  • Willmar Lakes Area
  • Woodcraft Industries

LEADERSHIP

Framework’s team is, quite simply, good at what we do. With the ability to knock one out of the park when the need arises as well as maintain and build relationships throughout the year, our commitment remains the same — your needs are our priority.

SCOTT HONDL

OWNER / ACCOUNT EXECUTIVE

EMAIL SCOTT

With nearly two decades in advertising, Scott serves as the lead partner for client interface, account service and campaign strategy. With a straightforward style and diversified set of qualifications he works closely with Framework clients to oversee research, develop brands, and implement campaigns and marketing materials.

Beginning in retail and high-end home consumer goods and expanding into healthcare, education and government relations, Scott makes it his business to understand the ins and outs of his clients’ business. By developing powerful strategies backed by Framework’s unique approach, he helps our team provide consistent execution and flawless service.

Effective account management is in the devilish little details. And it’s in that world of print specs, media schedules, site maps, data management, and other such marketing minutia that Scott excels.

Scott holds a Bachelor of Arts degree in Marketing Management from the University of St. Thomas and currently serves on the Web Design Advisory Board of St. Cloud Technical & Community College. He has served on the board of directors of the American Advertising Federation of Central Minnesota and has been a featured speaker at the Minnesota Telecom Alliance’s Telco Marketing Group Winter Marketing Conference.

CRYSTAL SIMON

ART DIRECTOR / PHOTOGRAPHER

EMAIL CRYSTAL

With over 15 years of industry experience in both design and photography, Crystal brings to the table an ability to collaborate with clients and provide well-executed creative for any target demographic. She is detail oriented and brings a keen eye for design and an aptitude for writing clear, directed messaging.

Prior to Framework, Crystal worked at Concordia-Moorhead as a Graphic Designer and Photo Studio Assistant where she also earned her B.A. Degrees in Studio Art and Spanish. During her time with WCCO-TV, she broadened her experience to include motion graphics and video production, and was awarded an Emmy® for her involvement with WCCO’s station promo “Always” campaign.

As the lead creative within the agency, her time is spent anywhere from campaign strategy and concept, copywriting, logo and package design, branding, art directing, to technical execution. She is well-versed in web design, social media platforms and has a passion for typography.

OUR SERVICES

Let your organization’s distinct capabilities shine through to your customers while making your brand shine.
It’s about being unique to your industry – and we know that you are.

  • Annual Reports
  • Billboards
  • Branding
  • Brochures
  • Campaign Development
  • Copywriting
  • Corporate Identity
  • Event Marketing
  • Focus Groups
  • Google Adwords
  • Graphic Design
  • Illustration
  • Infographics
  • Interactive
  • Logo Design
  • Market Research
  • Marketing Plans
  • Media Placement
  • Media Verification
  • Mobile Sites & Apps
  • Newsletters
  • Online Campaigns
  • Packaging
  • Photography
  • Print Ads
  • Print Management
  • Print Production
  • Product Catalogs
  • Public Relations
  • Publications
  • Radio Ads
  • Retail Displays
  • Search Engine Optimization (SEO)
  • Social Media Networking
  • Surveys (Email & Phone)
  • Television Ads
  • Surveys (Email & Phone)
  • Television Ads
  • Trade Show Booth Design
  • Website Design
  • Website Development
  • Video Production