We are committed to helping our clients achieve strategic goals through hard work, determination, and the right solutions for your business.

SARA HONDL

OWNER / COMMUNICATIONS

EMAIL SARA

Sara leads Framework’s communication efforts by providing strategic media planning, negotiating media acquisitions, determining appropriate marketing endeavors, and oversees design and production to ensure brand integrity.

Prior to becoming owner of Framework, Sara lead communication outreach efforts at NovaCare Rehabilitation. She holds a degree from Northwest Technical College and has studied at the University of North Dakota.

SCOTT HONDL

OWNER / ACCOUNT EXECUTIVE

EMAIL SCOTT

With nearly two decades in advertising, Scott serves as the lead partner for client interface, account service and campaign strategy. With a straightforward style and diversified set of qualifications he works closely with Framework clients to oversee research, develop brands, and implement campaigns and marketing materials.

Beginning in retail and high-end home consumer goods and expanding into healthcare, education and government relations, Scott makes it his business to understand the ins and outs of his clients’ business. By developing powerful strategies backed by Framework’s unique approach, he helps our team provide consistent execution and flawless service.

Effective account management is in the devilish little details. And it’s in that world of print specs, media schedules, site maps, data management, and other such marketing minutia that Scott excels.

Scott holds a Bachelor of Arts degree in Marketing Management from the University of St. Thomas and currently serves on the Web Design Advisory Board of St. Cloud Technical & Community College. He has served on the board of directors of the American Advertising Federation of Central Minnesota and has been a featured speaker at the Minnesota Telecom Alliance’s Telco Marketing Group Winter Marketing Conference.

CRYSTAL SIMON

ART DIRECTOR / PHOTOGRAPHER

EMAIL CRYSTAL

With over 15 years of industry experience in both design and photography, Crystal brings to the table an ability to collaborate with clients and provide well-executed creative for any target demographic. She is detail oriented and brings a keen eye for design and an aptitude for writing clear, directed messaging.

Prior to Framework, Crystal worked at Concordia-Moorhead as a Graphic Designer and Photo Studio Assistant where she also earned her B.A. Degrees in Studio Art and Spanish. During her time with WCCO-TV, she broadened her experience to include motion graphics and video production, and was awarded an Emmy® for her involvement with WCCO’s station promo “Always” campaign.

As the lead creative within the agency, her time is spent anywhere from campaign strategy and concept, copywriting, logo and package design, branding, art directing, to technical execution. She is well-versed in web design, social media platforms and has a passion for typography.